investing in gold If you're looking for places to put your money right now, you might consider investing in gold. Nothing is certain right now, since the economy is in a position now where it has ever been, and these times have investors a little baffled as to what is a safe investment. Real estate is probably going to be coming back in a year or two, but in the meantime, investing in gold is probably as safe as it gets. Gold always has value. The term "gold standard" used to refer to the money supply in the US when it was backed by gold. In the mid 20th century, the US dropped the gold standard and let the value of its currency float with other world currencies. As a result, the only value that the dollar has is what the US government can give it. Gold, on the other hand, is a precious metal, and while its value fluctuates, investing in gold has seldom disappointed collectors. And investing in gold, especially if you get coins, has an aesthetic value, too.